Wine industry growth
Helping wineries grow direct-to-consumer sales
Barrel + Verse delivers classes and workshops, advises wine producers and founders, and tests new models for growing direct-to-consumer sales in the wine industry. Thirty-two producers and founders have taken part so far, and the work includes multiple wine vintages produced in Washington State.
At a glance
What Barrel + Verse has delivered and who has taken part.
- Delivered
- Classes and workshops, advisory for wine producers and founders, and multiple wine vintages produced in Washington State.
- Reach
- Thirty-two producers and founders so far.
- Relationships
- Work with or support for Two Vintners, Rotie Cellars, Cairdeas Winery, Sip Magazine, Uncorked, and Taste Washington, with additional collaborations underway.
- Today
- Operating now, primarily through classes, workshops, and advisory work, while testing new products and models for accelerating direct-to-consumer growth.
- On the web
- Intimate masterclasses and curated wine experiences, on the Barrel + Verse site. barrelandverse.com
Related
Where this sits in the rest of the work.
Capability area
Support venture creation
Advisory, education, and new business models for producers and founders are this pillar applied to one industry.
Delivery formats
How programs run
Classes, workshops, and advisory work are the same delivery formats the rest of the portfolio uses.
Portfolio
The other initiatives
Applied AI and cyber pathways, executive AI instruction, women in emerging tech, and the funding structures around them.
Next step
Work with Barrel + Verse.
Producers, founders, and industry partners can engage Barrel + Verse for classes, workshops, and advisory work.